Music Marketing

        Alternative rock is a genre of music with the highest demographic being male, age 15-25 years old. Though the genre hit its peak in the 1980's - 90's... music within this genre is still very prominent today. 

        A very important aspect of marketing often used within this genre is social media. Living in the digital age, not only does this help get word out to fans worldwide, but it also helps artists communicate in a more intimate manner. The band Coldplay used a very clever strategy to spread the word of their latest tour by creating Facebook events of all their tour dates around the world, their fans would see this on their feeds and it would line up hundreds of thousands of fans for a ticket, sharing their excitement.

        Websites also serve as a gateway for artists to share their music, tour dates, merchandise, and can even serve as a place where fans can ask questions in a small forum and these can be answered by the band. This would show a more authentic approach which is a very common theme seen in artists from this genre such as Coldplay and Ed Sheeran. I chose to incorporate these ideas into the website for my artist: Sam Fulton.

        I chose to develop the brand of my artist, Sam Fulton, through social media platforms such as Instagram and Facebook. By being persistently active on social media, this helps us interact with Fulton's fanbase. All of this adds up to create an intimate, connected feel that we want our fans to feel. Since his demographic is very centered around college students, shows in college campuses would help grow our fanbase and help reach new audiences due to the large population at campuses. Another important aspect is the use of collaborations with other artists such as Shinedown. 

        Here are some products created to further the marketing of Sam Fulton.

        Throughout the course of the whole production and development of the marketing campaign, I learned that in order to advertise something well... it was evident that all decisions must be made for a reason. While having a website may work well for one genre, it may not work too well for others. Another thing I learned at was that everything must always be tailored towards the demographic that is being marketed to. This influenced countless decisions, such as price of merchandise and tickets, locations of venues performed at, types of social media platforms to use, and various others. I also learned through research how important it was and how much of a difference it made to have communication with your audience. This was a key factor throughout our marketing campaign.